Success Story: Budget Promotions — Sold to an Internal Manager After a Market-Tested Process
- bcrompton
- 2 days ago
- 2 min read
Not every business sale is to an outside buyer. In some cases, the best outcome is already inside the organization—an internal manager who knows the company, the customers, and the day-to-day operations.
That was the case with Budget Promotions.
The situation
An internal manager expressed interest in purchasing the business. While that can be an ideal succession path, the seller’s priority was ensuring the final deal reflected fair market value and that the process would produce a clean, confident outcome—regardless of whether the internal buyer ultimately proceeded.
The challenge
Internal buyers can sometimes create a “single-offer” scenario, which limits leverage and makes it harder to verify value. The goal here was to:
Confirm the business’s true market value
Maintain a smooth working relationship during the process
Create the option of competing interest, so the seller could make the best decision from a position of strength
Our approach
We guided the seller through a structured sale process, including:
A clear review of financials and key value drivers
A marketing plan using our normal channels to generate buyer interest
Buyer qualification and process management to keep momentum
Structured communication to protect the business during the transition
Even with an internal buyer in the mix, the goal was simple: ensure the outcome was market-tested, well-documented, and professionally executed.
The result
Budget Promotions was successfully sold to an internal manager, achieving a strong succession outcome and a smooth transition plan for ownership.
Thinking about an internal sale?
If you have a manager, employee, or family member interested in buying your business, you still need a process that protects value, clarifies terms, and creates certainty.
If you’d like to discuss your options, reach out to our team.
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